![]() Visual references collected by Francois Soulignac, MADJOR Labbrand Shanghai. Phase 1 | Visual references Key visual mood board 4K VR 360° Video by MADJOR Labbrand and CrowsNest for Logitech. Unlike many drivers who came from wealthy families or motorsport backgrounds, he honed his skills from street racing and became an underground legend. Keiichi Tsuchiya started his career through the Fuji Freshman series in 1977. He is also known for Tōge (mountain pass) driving. He is known as the Drift King ( ドリキン Dorikin) for his nontraditional use of drifting in non-drifting racing events and his role in popularizing drifting as a motorsport. 土屋圭市 Tsuchiya Keiichi, born January 30, 1956, is a Japanese professional race car driver. The video part was co-created / produced by MADJOR Labbrand and CrowsNest for Logitech. Both phases have been delivered with content strategy, creative concept, video storyboard, art direction and social content production. A global campaign achieved trough two phases : in 2017 – Phase 1 named “ Power is Nothing without Control“ in 2018 – Phase 2 named “ The Drift King – A Legend is Born“. The following project is related to the creative part of the campaign dedicated to the new Logitech G29 Driving Force – Racing wheel for Playstation® 4, Playstation® 3 and PC Windows Microsoft, in partnership with the Japanese race car driver Keiichi Tsuchiya. Status : Ideation, Conceptualization, Prototyping, Production (in partnership with CrowsNest) Context & Challenges ![]() Platforms : YouTube, Facebook, Twitter, 微信 Tencent WeChat Services : Storyboard, Social content creation, Art direction, Graphic design, Production management Team : MADJOR – a Labbrand Group company (Shanghai) Logitech’s sales and marketing activities are organized into four geographic regions: Americas, Europe, Middle East and Africa, and Asia Pacific.īrand : LOGITECH International S.A. In addition to its Swiss and American facilities, the company has offices throughout Europe, Asia and the rest of the Americas. ![]() is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California.
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